Driving up High Street the other day, I noticed a new store had opened on campus called “The Swash Store”. I didn’t really get a good look at what it was, but the logo caught my attention (because the font used ironically contains no swashes).
Today I noticed this post on cmhindependent that has a photo of the new store as well as a description reading “Tide product that allows you to rewear clothes”.
Wait, what? That’s a store?
Yep. According to SwashItOut.com you can visit The Swash Store at 15th and High in Columbus Ohio, or purchase the products online.
It seems like Columbus is still a test-market town after all. I’ve never heard of this type of product earning its very own store, but I guess setting up shop at the largest university in the country is probably as good of a spot as any to test the waters on convenience products that offer an alternative to doing laundry.
So… anyone get a chance to check this place out yet?
I haven’t been in, but noticed the storefront while walking by the other day and stopped for a few minutes to read the descriptions in the storefront.
The web page provides a little more info – I agree that I’m not sure how this place is going to support it’s own store (maybe they should make it a laundromat as well?)… but I have to say that that product sounds like it’s PERFECT for a lazy (or busy) college student… don’t want to take the time to actually WASH your clothes? Just spray this crap on it and you’re good to go!
It would seem to me like they’re going for media attention by launching a store around a new line of products. But googling for Swash really doesn’t turn up a whole lot. Were they hoping that marketing blogs would pick up on this? Or college students to chat about it on Facebook or something? Anything?