[youtube=http://www.youtube.com/watch?v=IHYZQrH_hJo]
What it seems like this one video is trying to do is give everyone about a dozen reasons to be here.
What I think would be more effective is to make a dozen videos each giving someone just one really good reason to be here.
People online are going to connect with whatever they’re interested in and no one really resounds well to something trying to paint with such large brushstrokes. Nobody self identifies as “everyone” so why are we trying to go after “everyone” with promotions? We need to be going after individuals.
It’s easy to understand the internet as a promotional vehicle where anyone and everyone can be accessed and blanketed with one generic message. It’s like shouting through a bullhorn into a room full of millions of people.
It’s hard to understand the internet as a promotional vehicle where very specific individuals can be reached for specific reasons. But this is what we need to be doing. It’s like having a one-on-one conversation with a friend.
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