I’m sorry, but I couldn’t help but laugh at this Dispatch article today. I’ve written before about boutique hotels, and the lack of focused-service lodgings in town, and this development sounds like it’s trying to hit that mark, but missing it by a few miles. (Hint: put your hotel in the Short North if you want to appeal to the youngsters.)
Four Points hotel wants to win points with young
Monday, August 25, 2008
BY MIKE PRAMIK – THE COLUMBUS DISPATCHA new hotel concept that caters to business travelers and young travelers is joining the growing Port Columbus market. A local hotelier has begun work on a Four Points by Sheraton near the airport.
“The Four Points is going to be a good product if they can get these prototypes out of the ground,” said Eric Belfrage, vice president of CB Richard Ellis Hotel Group. “Sheraton has one of the best handles on the ‘Gen-Y’ traveler.”
One corporate touch is what Starwood calls the “Best Brews” program, in which two local microbrews will be featured. Shah said the company hasn’t selected the beers to be poured at the Columbus hotel’s bar.
Four Points also has something called the “Four Pies” program that ensures four variations of the dessert are continually featured at its restaurants.